For the launch of Average Rob's La Patate frituur, we went for a parody of a typical Drive to Survive trailer, which is basically a mix of random dramatic one-liners, epic music and heavy sound design. This felt like the perfect angle to create something cool and original.

We put our heads together to write a good script that sits right in between epicness and humor. We made sure every line was either funny, or just ridiculously over the top. After three days of shooting, I had to make sure the entire edit was ready in time for it to go live only 48 hours later, which made this whole project quite a fun challenge.